The numbers for Amazon’s debut broadcast of Thursday Night Football are in for the NFL’s final preseason game and they are not very good.
John Ourand of Sports Business Journal reports that last Thursday’s 49ers-Texans game on Amazon Prime only brought in an average audience of 1.03 million with a median age of 51.
The viewership number for Amazon's preseason game is 1.03 million viewers, a source tells me. Median age of the viewer: 51 years old.
— John Ourand (@Ourand_SBJ) September 1, 2022
Here are some other numbers that I'm seeing from Amazon's first preseason NFL game.
Pre-game (7-8p): 121,000 viewers
Pre-kickoff (8-8:12p): 525,000 viewersMedian age
Pre-game (7-8p): 55.3 years old
Pre-kickoff (8-8:12p): 53.5 years old— John Ourand (@Ourand_SBJ) September 1, 2022
Just 1,000 viewers streamed Amazon's Spanish-language feed for its first preseason NFL game – with an average age of 65+, I'm told.
— John Ourand (@Ourand_SBJ) September 1, 2022
Over half of Amazon’s viewership numbers comes from over-the-air stations in the home markets. According to Ourand, 520,000 of the 1.03 million viewers came from local broadcast TV which means only 480,000 people streamed the game on the Amazon platform.
Amazon's 1.03 million viewership figure includes over-the-air stations in the home markets. In San Francisco, that is 280,000 over-the-air viewers, and in Houston it's 240,000 over-the-air viewers.
That means that 520,000 of the 1.03 million viewers came from local broadcast TV.— John Ourand (@Ourand_SBJ) September 1, 2022
It’ll be interesting to see if the numbers were due to the fact that it was preseason and no one cared about the game.
Amazon’s first true test will come when Thursday Night Football officially makes it’s season debut September 15 when they air the game between the Los Angeles Chargers and the Kansas City Chiefs.
The streaming giant still has a few weeks to work things out and it’ll probably take a while until people are comfortable with streaming the game on Amazon.
