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One School Named As Frontrunner To Land Bronny James

There’s currently a frontrunner in the Bronny James sweepstakes.

Last week, ESPN reported that five schools were pursuing the 17-year-old son of LeBron James: UCLA, USC, Michigan, Ohio State and Oregon.

On Monday, ON3.com’s Jamie Shaw named Oregon the favorite to land Bronny due to the school’s strong ties to Nike and the James family.

Via ON3

Dana Altman has been on quite the roll on the recruiting trail recently. The Ducks picked up a pair of five-star recruits in the last month: Mookie Cook and Kwame Evans. They also landed an early commitment from four-star Jackson Shelstad.

There are many ties between the James family and Oregon. The connections mostly center around Nike. Oregon is the flagship school for the Nike brand. LeBron James and Nike have done business together with SpringHill Company. And LeBron has signed a lifetime contract with Nike as an apparel brand.

There is also a tie between Bronny James and Mookie Cook. The pair were travel teammates with the North Coast Blue Chips team in middle school. Cook also spent his summer playing a young LeBron James in a SpringHill Company-produced movie called Shooting Stars.

Update: LeBron reacted to On3’s story about Bronny.